San Francisco Mayor Ed Lee Signs Truth in Advertising Ordinance

“This
is a great day for the people of San Francisco,” said Amy Everitt, State
Director of NARAL Pro-Choice California. “This city has a long history of
putting women’s health first, and I applaud Mayor Lee for taking a stand as a
pro-choice leader.”

The
ordinance, which will go into effect in 30 days, is the first of its kind to be
introduced by any city or county. It holds anti-choice “crisis pregnancy
centers” (CPCs) accountable for false or deceptive advertising practices so
that women seeking comprehensive information about pregnancy, emergency
contraception, prenatal care, and abortion care are not mislead about the
limited nature of their services.

Passage
of this ordinance comes in the wake of mounting evidence in California and
across the country that CPCs are not only intimidating women and intentionally
giving medically inaccurate reproductive-health information, but also are
engaging in false advertising. Further confirming the need for this
ordinance, earlier this year City Attorney Dennis Herrera sent a letter calling
on a CPC in San Francisco to correct documented instances of misleading
advertising practices.

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Contact:

Sarah
La Due, 415-890-1020 (Desk) or 916-205-9655 (Cell)

Sarah
La Due

Public Affairs Manager

NARAL Pro-Choice California

111 Pine Street, Suite 1500

San Francisco, CA 94111

T: 415.890.1020 x203

F: 415.890.1025